Do you enjoy going to websites that take forever to load? Of course you don’t! Your customers don’t either, especially if they are on mobile, which today accounts for around half of website traffic. Even a quarter of a second extra loading time can feel like an eternity.
Did you know that almost 70% of shoppers claim that their buying decision will be affected by slow page speeds? And that half of visitors will leave websites that take more than three seconds to load? In fact, eight percent of customers actually do leave such websites, which could have earn retailers an additional £1.73 billion in revenue.
With that in mind, it’s astonishing how some webmasters and marketers continue to compromise loading time in favour of aesthetics and flash animations.
Page speed optimisation can improve rankings, visitors numbers and conversion rates. Image courtesy of Pixabay
Search engines also hate slow loading websites
Page speed optimisation is not only important to human visitors – it also matters to search engines. Search engines know that if they consistently rank slow-loading sites higher, their users will be annoyed. A few might even switch search engines.
As such, search engines like Google penalise slow loading websites. In 2018, Google announced that the loading time for mobile pages will be factored into the company’s search algorithm.
Optimise your website
Yes, high definition pictures, flash animation, videos and interactive features are very nice to look. But to paraphrase Thanos, you must have balance. So, compress and optimise your images, remove animations, embed videos and minimise interactive menus and features. You can save valuable fractions of seconds doing this, and in return, get a boost in search rankings, and consequently, more website traffic. To paraphrase Bruce Banner, this is an absolute win-win-win scenario.
When it comes to moving from the bottom of page one to the top, we have seen page speed have almost as large an effect as links (although links are still king which is why every SEO company needs to become an expert in this area).